Are we truly, some social networks addicts?
Well, most of us are!
1 in every 5 minutes of time online is now being spent on social networking sites, up from a mere 6% in early 2007. The sites, led by Facebook, now reach 82% of the world’s internet-using population — about 1.2 billion people in total. This growth is happening across countries, with 41 of the 43 countries that the web measurement firm tracks showing penetration of 85% or more.
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Well, most of us are!
1 in every 5 minutes of time online is now being spent on social networking sites, up from a mere 6% in early 2007. The sites, led by Facebook, now reach 82% of the world’s internet-using population — about 1.2 billion people in total. This growth is happening across countries, with 41 of the 43 countries that the web measurement firm tracks showing penetration of 85% or more.
- Google+ now has 65 million users worldwide. That thing has some legs, even if we don’t always see them here at TechCrunch.
- Women continue to lead men in engagement across the world — by 2 hours or 30% per month in North America and Europe. This is a long-term trend that comScore has seen across older services like instant messaging. But, men have shown a 10% bump since July of 2010, and they gradually appear to be catching up. A lot of this has to do with age. Usage is about at equilibrium among younger age groups, Lipsman notes.
- Mobile is crucial to usage in many markets and growing, but continues to account for a minority of overall usage. Between a quarter and a third of users in Western markets reported accessing social networking sites at least once a month from mobile devices.
- Ads are still playing catch-up to spending levels per traffic that you’d expect to see in other areas.
- Email usage has been declining in usage among younger age groups, a trend that’s not likely to change.
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