BARCELONA, Spain — When Ellie Turner decided she wanted an upgrade from
her iPhone 3G, she expected to pay more for Apple’s new iPhone 4S than
for the other leading smartphones on the market.
NY Times published that When Ellie Turner decided she wanted an upgrade from her iPhone 3G, she expected to pay more for Apple’s new iPhone 4S than for the other leading smartphones on the market. Instead, Ms. Turner, a public relations specialist in London, got the fast-selling device free. She consulted Phones4u, a bulk discounter of cellphones and data packages, which offered her a free iPhone 4S and data plan for £2, or $3.20, more than she had been paying each month. She returned to her operator, O2 U.K., which had been selling the 4S for £99 with the same plan. She told people there about the rival offer.
“They didn’t blink an eye,” Ms. Turner said. “They matched it.”
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